Medical devices can be roughly divided into two categories, one of which is intended for professional use, such as medical equipment used in the vast majority of these devices due to the professional, to operator requirements, businesses are generally not the kind of instrument way to sell with experience; the other is suitable for home use, such devices often through simple training, or read the instructions carefully after use to master and manipulate. These instruments, especially the high price of such instruments, the business will employ to experience sales approach to sales.

    With emphasis on health, evidence-based medicine, Hebei Technology Co., Ltd. home medical equipment products gradually started using experiential marketing services approach, and summarizes some of the considerations of the process, take a look at the following:

    First, choose products suitable experience. Not all devices are suitable experience, such as for medical rehabilitation of part of the medical equipment, etc. Therefore, selecting suitable experience should be appropriate to the health-based Yixie products, such as evidence-based health watch, because the simple operation, flexible, very suitable for experiential marketing, and other devices together, more readily acceptable to the customer.

    Second, can not disguise the strong push products. Experiential marketing focus is to let the customer through experience, to direct, to experience the benefits of home medical equipment to health risks, the customer needs is help yourself to master the use of methods of disease prevention recommendations "professional service" rather than the chatter of the medical device business, "staff recommendation."

    Third, and stores the rational allocation of each other. Use store targeted customers, but by participating in customer experience, word of mouth to expand the influence of the business district, to attract more customers into the store. It also can take advantage of the store's space resources, human resources and brand resources, particularly suitable for the second floor of the store.

    Many customers in the purchase of home medical equipment, and are hoping to more in-depth understanding of these devices, and then make a purchase. Evidence-based medicine so remind Yixie enterprise during experiential marketing, we must do service work, to better meet customers, allow customers to buy their products.